Maison La Roux Business Cards

Sage and navy ink. Hand-painted watercolor accents. A carefully-crafted brand identity (by the Identité Collective) displayed ever so beautifully on luxuriously thick paper. These babies turned out so gorgeous, we didn't want to see them go.

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This project was a labor of love involving many steps and combining different techniques, so we thought we'd give you a behind the scenes look at the Swell Press process. Typically when we we watercolor, we paint prior to printing- that way the letterpress ink sits nicely atop the watercolor. In this instance, we wanted the watercolor to be perfectly placed beneath the main logo- so we first printed the main logo in sage ink, then watercolored accordingly, and once the cards were dry we printed the second ink color which sat atop the watercolor paint for a nice finished look. We believe it's our attention to these smaller details that sets Swell Press apart from others.